Die
An engraved metal die carries your artwork. Mounted to the press, it defines exactly where foil lands.
For printers, designers, packaging engineers and curious brand teams. Simple language, illustrated, with hard-earned finishing knowledge made visual.

An engraved metal die carries your artwork. Mounted to the press, it defines exactly where foil lands.
The die heats to roughly 90-120°C, activating the heat-sensitive adhesive on the back of the foil.
The hot die presses the foil onto the surface. Heat and pressure together bond the metallic layer permanently.
A stamping foil is a stack of ultra-thin layers. Heat releases the decorative layers from their carrier and the adhesive bonds them to your substrate, leaving only the finish behind.
Provides strength and stability during transfer.
Allows the decorative layers to separate from the carrier film when heat is applied.
Creates the visible foil color and finish.
Provides metallic shine and reflectivity.
Bonds the foil to the substrate during stamping.
Most hot stamping runs between 90°C and 140°C. Too cold and the foil will not release; too hot and it spreads or burns. The sweet spot depends on foil grade, substrate and dwell time.
A heat-transferable metallic or pigment layer applied to a substrate under pressure. Permanent, sharp, no ink involved.
Hot uses heat and die. Cold uses adhesive and UV. Hot is sharper, cold is faster; both have their place.
Die, heat and pressure. Get these three right and the finish follows on every job.
Substrate first. Brand intent second. Finish third. We help printers and designers triangulate.
Wrong temperature, wrong dwell time or the wrong substrate. Most foil defects are specification mismatches and fixable.
Coated and uncoated board, UV-coated stock, plastics, leather and textiles each need their own foil grade.